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8th August 2011
Lanark Texel Sale to be broadcast live
Society members unable to make this year’s Lanark Sale on Thursday
25th August will be able to take advantage of a new service offered
by the Society to keep abreast of the sale action.
Because, in
what is believed to be a UK first for a pedigree sheep sale the
sale will be broadcast live on the internet.
The broadcast, which
will be viewable on the British Texel Sheep Society’s website
is being staged in response to the massive interest in the breed
from both pedigree and commercial breeders across the UK and the
world, explains Society chief executive John Yates.
“Last year we
produced a video of the sale highlights which has received more
than 8700 views on YouTube. Following on from that successful initiative,
the Society is keen to offer further improved services to members,
helping to involve more of our community in our popular flagship
show and sale.
“We know there are a lot of breeders both in the
UK and further afield who will be unable to attend the event and
this will help them keep up to date with all the action from the
sale as it happens. The broadcast will be produced using a team
of three TV production staff, with extra footage also being used
for future promotions of the breed.”
A new transmission device is to be used
that multiplexes signals across 3G phone lines. So is a first
in many ways offering greater flexibility, adds Mr Yates. “But
of course strength of connection to the internet from viewers’
own computers will affect the final viewing quality as well.”
And, while there will doubtless be many
overseas breeders and breed enthusiasts taking advantage of the
live broadcast, there will also be a sizeable delegation of French
Texel breeders at the sale getting a first hand look at the quality
of the British Texel, says Mr Yates. “This is just one of the
many delegations from overseas we are welcoming this year.”
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