News

12th January 2012

British Texel Society Embraces Social Media

The British Texel Sheep Society, the UK’s largest breed society is embracing the world of social media, with the Society now to be found on Facebook and Twitter.

Society chief executive John Yates said the move to social media was part of the long-term strategy to engage with members and non-members alike and ensure the continued promotion of the breed.

“The importance of social media in the modern world cannot be underestimated and the Society’s presence on both Facebook and Twitter will help communicate important messages from the Society to a worldwide audience.

“These two social media networks will also be used to give real-time coverage from Society sales and other major events, helping members unable to attend to stay up to date with the latest news as it happens.”

A number of members have been using Facebook proactively to promote their flocks over the last few years and hopefully the Society’s presence can help raise the breed’s profile even further, he added.

The British Texel Society can be found on Facebook by clicking here and can be found on Twitter by following @BritishTexel.