Buoyant Demand for British Texels at EuroTier

In November the Society’s promotional activities shifted to mainland Europe for the biennial exhibition in Hanover called EuroTier (short for European Livestock). EuroTier is the world’s leading exhibition for animal husbandry at the Exhibition grounds in Hanover, Germany and attracts visitors from across the globe.

Over a period of four days, from 13th – 19th November some 140,000 visitors visited the ten gigantic halls (pictured) of which hall 27 was dedicated to dairy, beef cattle and sheep.

The British Livestock Genetics stand in hall 27 was organised by British Livestock Genetics Consortium in conjunction with the Texel Society and with support from Eblex. Two strong Texel Shearling rams, excellent examples of the breed for the German market were the main attraction and led to many enquiries, not only from Germany but from other countries as far apart as Peru and Russia. Mike Adams the promotion coordinator for BLG stated “ the demand for Texel was strong, we could have sold a flock Texels off the stand if we had brought them”. The two Texels at the exhibition had been pre sold and were heading their way to Switzerland.

British Texels, in demand from across the EU and further afield to include the recent developments and promotion in Brazil, South America. New Zealand breeders enquiries are also increasing in number, whilst the germplasm health certification still prevents exports from the UK, the aims of providing better linkages between the two Texel populations, using genomic technologies is progressing.